Mokhtar, Aida, and Norashikin Wahid. 2021. “THE ADOPTION OF INTEGRATED MARKETING COMMUNICATION BY B40 WOMEN IN MALAYSIA: AN ISLAMIC PERSPECTIVE”. Jurnal ’Ulwan 6 (2): 118-43. https://www.ejournal.unimel.edu.my/index.php/JULWAN/article/view/896.